FurDoc · tote bag

FurDoc tote: four directions

Four directions for the FurDoc tote. Each one is a designed graphic bag, not a logo bag: the art leads, the FurDoc logo sits inside it, and there is something for people to do with the bag. Every direction is shown front and back, in both sizes, to scale. Under each one, tell us if you would go with it or what to change.

Variation A · Crowd

A bag full of cats and dogs.

Both sides are filled edge to edge with the FurDoc cast: blue cats and coral dogs, stretching, sitting, loafing and lying about, row after row. No message, just the crowd. It reads as a pattern from across the room and as characters up close.

Large 35×41 cm · front
Large 35×41 cm · back
Small 25×35 cm · front
Small 25×35 cm · back
What people do
Spot your own pet in the crowd: the loaf, the stretcher, the one lying flat. Then find the FurDoc logo hiding in a gap between them.
How it links to FurDoc
The cast is FurDoc’s own: the same cats and dogs from the brand, in its blue and coral. The older pets FurDoc is made for, doing what older pets do.
Where the logo sits
In a clear space in the crowd, with nothing touching it. Upper middle on the front, lower down on the back.

What do you think of Crowd?

No reply yet
Variation B · Bowl

Everything good goes in here.

The bag becomes the food bowl. A plain FurDoc sachet tips the six actives down the front into the bowl, while a cat and a dog wait. The arrow points up at the bag’s opening, so whatever you carry goes “in here” too.

Large 35×41 cm · front
Large 35×41 cm · back
Small 25×35 cm · front
Small 25×35 cm · back
What people do
Fill the bag and the line makes sense. On the back, write your pet’s name under “This bowl belongs to”, and the bag becomes theirs.
How it links to FurDoc
It shows how FurDoc is used: powder from a stick sachet, mixed into the bowl. The sachet is drawn plain, like the real one.
Where the logo sits
With the sachet, since the sachet is FurDoc. Front: the logo sits beside the sachet as it pours. Back: the sachet lies next to the logo. The bowls stay plain.

What do you think of Bowl?

No reply yet
Variation C · Stretch

Stretch Club. Members aged 7+.

A class poster for older cats and dogs. The FurDoc cast do six “poses”, each with a tick box, from Downward Dog to the Loaf. The back is a member card with a 7+ stamp.

Large 35×41 cm · front
Large 35×41 cm · back
Small 25×35 cm · front
Small 25×35 cm · back
What people do
Tick the poses your pet already does (the Loaf counts). Fill in the card: member, member since, favourite pose.
How it links to FurDoc
FurDoc is made for cats and dogs aged 7+. The club is a playful nod to that age.
Where the logo sits
Front: at the top, as the club’s name. Back: on the member card.

What do you think of Stretch?

No reply yet
For A, B and C
Variation D · Leash

The handle is the leash.提手，就是牵绳。

The printed leash runs off the top of the bag and into the handle. Pick the bag up and you are walking the corgi. Turn it round and the cat is not going anywhere.

Bag
White non-woven, side gusset
Print
3 spot inks
Sizes
25×35×10 · 35×41×12 cm
Large tote, front: a coral corgi in a play bow, a cobalt leash running from its collar up to the left handle, a blank name tag on the collar, and the line Who's walking who. 到底是谁在遛谁。
Leash · unfolded, to scale

Four printed panels per bag

Front, side, back, side, drawn at the same scale for both sizes so the difference is real. The handles are shown in cobalt, which is our recommendation.

Swipe sideways to see the whole drawing →

Large

35 W × 41 H × 12 gusset · unfolded 94 cm
Large front panel
Large side panel: ruler from 0 at the floor to 35 cm, How tall is your dog? 你家狗有多高？
Large back panel: a cobalt loaf cat with a coral collar, its leash slack and looped on the floor, and the line Walk? I'll think about it. 散步？我考虑一下。
Large side panel: ruler, How tall is your cat? 你家猫有多高？
front · 35side · 12back · 35side · 12

Small

25 W × 35 H × 10 gusset · unfolded 70 cm
Small front panel
Small side panel: ruler from 0 to 30 cm, How tall is your dog?
Small back panel
Small side panel: ruler, How tall is your cat?
front · 25side · 10back · 25side · 10

Ticks under each bag are 1 cm, tall ticks 5 cm.

Leash · how people use it

Four things the bag asks you to do

Each one works the moment someone holds the bag. None of them needs a QR code or an app.

The cobalt leash rising from the corgi's collar and running off the top edge of the bag
Carry it

You're the one walking

The leash leaves the print at the left handle. Whoever carries the bag is holding the dog's lead. The line underneath asks who is walking who.

Close-up of the cobalt cat's unimpressed face above its coral collar
Turn it round

The cat has other plans

Same leash on the back, gone slack and pooled on the floor. The cat stays put: “Walk? I'll think about it.”

Close-up of the blank round name tag on the corgi's collar, marked NAME 名字 with a writing line
Write on it

A tag with your pet's name

Both collars carry an empty tag marked NAME 名字. Owners write their own pet's name with a fabric marker, so every bag ends up different.

Side panel turned on its side: a centimetre ruler starting at the bag floor, with the question How tall is your dog?
Measure with it

A height chart on each side

The side panels are rulers that start at the bag's floor: 0 to 30 cm on the small bag, 0 to 35 cm on the large. Stand the bag next to your pet.

Leash · words on the bag

Every line, English and Chinese

Both languages say the same thing. The FurDoc wordmark appears once, small, top right of the front, so the drawing carries the bag.

Swipe sideways to see the whole table →

FrontWho's walking who.到底是谁在遛谁。
BackWalk? I'll think about it.散步？我考虑一下。
Side (dog)How tall is your dog?你家狗有多高？
Side (cat)How tall is your cat?你家猫有多高？
Name tagsNAME 名字 · a blank line to write on
WordmarkFurDoc, cobalt, front only (4.2 cm wide on small, 5.4 cm on large)

What do you think of Leash?

No reply yet
Anything else

A note on the whole set

Mixing ideas from two directions, a different size, anything at all. Write it here.